The Brown and White student publication staffs more than 150 students from a variety of disciplines across the university. We have been informing the Lehigh University community and surrounding area for 125 years. We started with a semi-weekly print product, which continues to this day. We've been online since the early 1990s and have evolved into a digital daily operation.
Of course while the principles of journalism remain timeless, the tools used to tell these stories have evolved, and drastically so, in the digital era. Reaching our funding goal would unlock extraordinary potential for catching up on digital storytelling, while also allowing us to innovate and perhaps find new ways to reach an audience.
Funding would allow The Brown and White to acquire multimedia storytelling equipment, including cameras, microphones, and mobile storytelling kits. Additionally, this funding would allow for the opportunity to assemble a modest multimedia production studio to enhance our multi-platform offerings which could include podcasts, on-camera reports and studio interviews with newsmakers. Finally, The B&W could fund subscriptions to digital platforms that would allow our diverse newsroom put their technical knowledge to work and experiment with innovative storytelling platforms.
This project will impact the students part of the journalism department and part of The Brown and White. By upgrading equipment, it'll allow students the opportunity to practice different types of journalism and in turn, it will help the publication's readers as they'll receive more quality content.